XSET and Ozuna Collaboration ‘Built 4 Play’ Takes Home 2021 Tempest Award for Best Licensing and Merchandise Activation

Las Vegas, NV ( October XX, 2021) -  XSET, the world’s fastest-growing lifestyle and gaming organization, was named winner of the 2021 Tempest Award for Best Licensing and Merchandise Activation for the company’s groundbreaking collaboration with global superstar Ozuna, XSET Ozuna Presents: Built 4 Play

The clothing capsule, designed by XSET Creative Director and legendary streetwear fashion icon Dennis Calvero, and curated by XSET co-founder Chief Merchandise & Licensing Officer Wil Eddins, was a collaborative streetwear collection that strove to break the barriers between gaming and fashion, featuring mixed media puff prints, including the XSET and Ozuna logos in electric neon shades, as well as the iconic “Ozuna Bear''.  Other nominees in the category included 100 Thieves x Gucci, and FaZe Clan x Takashi Murakami.

“We are excited to bring home this award and share it with our fans,” said XSET CEO Greg Selkoe. “Wil, Dennis Calvero, and Ozuna meticulously thought through every element of this capsule to ensure it was reflective not only of Ozuna, but the broader gaming lifestyle culture, and this award reflects their hard work and dedication.”

Ozuna continued, “Very hyped that our groundbreaking and now award-winning collection is taking home this honor. Built 4 Play was just the first taste of the amazing things I am going to do with this team to #RepTheSet.”

On stage to receive the award, were XSET CEO Greg Selkoe, Chief Merchandise & Licensing Officer Wil Eddins, and Chief Business Development Officer (and DJ for the evening) Clinton Sparks. The Tempest Awards, which honor excellence and disruptive innovation across all areas of the esports industry, were handed out Tuesday night at the HyperX Esports Arena in Las Vegas. The ceremony is the culminating event of  Esports Business Summit (EBS), and honors the industry’s cohort of groundbreaking visionaries, organizations, players, and executives across categories such as diversity and inclusion, production, talent, and technology. 

About XSET

Founded in 2020 in Boston by gaming and pop culture veterans Greg Selkoe, Marco Mereu, Clinton Sparks and Wil Eddins, XSET is the fastest growing gaming organization and lifestyle brand in history. XSET fields some of the world’s top competitive esports teams in titles including Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends, eNASCAR and more. Built on a foundation of a diverse and inclusive gaming culture, XSET is building the preeminent brand for today's growing Gen Z audience of gamers. The organization continues to grow at a breakneck pace, partnering with high-profile brands such as Ghost Lifestyle, SCUF Gaming, Roots Canada, HyperX, Quality Control Music, Respawn, Fanshark and Wahlburgers and is working with socially positive causes including Big Brother Big Sister of America. Since its launch, XSET has attracted top-tier, world famous talent across music, sports and entertainment to its shared vision, including Grammy-nominated hip-hop artists Swae Lee and Ozuna, BMX legend Nigel Sylvester, 14-year-old female Olympic skateboarding phenom Minna Stess, and professional athletes such as NFL stars Kyle Van Noy and Adrian Colbert of the New England Patriots. Sitting at the intersection of gaming and culture, XSET’s robust merchandise offerings are some of the most sought-after in the industry, featuring high-profile collaborations and exclusive pieces fans can’t find anywhere else. XSET is defining what it means to be cultural leaders in the space for future generations to come. For more information visit XSET.com #reptheset.