our mission
XSET is Pop-Gaming - transforming the creator led gaming culture at the intersection of sports, music and entertainment into trusted, scalable influence across a massive young audience.
content
We speak directly to the culture of our audience. Everything we produce is built to connect authentically and leave a lasting impact. We don’t just follow trends—we help shape them by tapping into what’s real, what’s next, and what matters most to our community.
creators
XSET is powered by a diverse mix of creators who reflect the culture and energy of our community. Their unique voices and perspectives help us reach wider audiences and build deeper, more authentic connections across gaming, fashion, music, and beyond.
experiential
XSET brings the digital world to life with unforgettable IRL experiences. From pop-ups to live tournaments, we create immersive events that fuse gaming, culture, and community—all with our signature edge.
creative studios
XSET Studios produces top-tier content with a sharp creative edge, bringing bold ideas to life through high-quality visuals, storytelling, and production. From concept to execution, we craft premium projects that make an impact, elevate culture, and push creative boundaries.
featured
set members
clix
tee Grizzley
fraanticc
Featured collection
Pro-Am Jerseys
the newest member of xset
faxuty
We’re pumped to welcome faxuty to XSET — a powerhouse talent who embodies the passion, energy, and drive that defines our org. Get ready for the next level of domination as we level up together!
Top Looks
Top Looks
Top Looks
Top Looks
lookbooks
The collaboration with Jay-Z’s Paper Planes lifestyle brand brought to life a versatile collection designed for gamers on the move—blending city style with gaming culture. Inspired by Jay-Z’s iconi...
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The collaboration with the iconic Canadian brand Roots, designed by Alex James of Pleasures, launched during the holiday season of 2024. Aptly titled “Technology in Nature,” the collection bridged ...
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XSET Meta Exploration Division
XSET pushes forward with the Meta Exploration Division, a fusion of futuristic design and everyday utility. Worn by NFL star Marco Wilson, this drop is built for those who adapt, evolve, and explor...
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