mastermind JAPAN Drops First Gaming Collaboration with XSET
BOSTON, MA (November 15, 2022) - XSET, the world’s fastest-growing gaming and lifestyle organization, announced its first collaboration with mastermind JAPAN to expand the Japanese luxury streetwear brand into gaming and esports. Fans can purchase the limited drop only during ComplexCon on Nov. 19-20 in Long Beach, CA, which will include a hoodie, t-shirt, and headsets with XSET’s peripheral partner HyperX. This will be the first of multiple collaborations between the two organizations.
mastermind JAPAN was created by designer Masaaki Homma in 1997, who focused on crafting embroidered products with their signature skulls and bones logo. Since it began, they have elevated into one of the world’s premier brands known for the attention to detail of its garments. mastermind JAPAN has produced collaborations and pieces with the likes of Dover Street Market, Carhartt Work in Progress, Stussy, Adidas Originals, and Hublot.
“As we evaluated how we could expand our brand into the gaming community, it was clear XSET’s emergence as a gaming and lifestyle organization was the strategic choice for mastermind,” said Homma. “We can’t wait to share this first collection with the fans at ComplexCon to hear their feedback for our future collaborations.”
“We are so proud to welcome mastermind JAPAN into the XSET family as we continue to bring gaming and lifestyle together,” said Wil Eddins, co-founder of XSET. “Our team has its roots in fashion, so we know how to build with brands like mastermind to connect with our fans globally.”
Celebrating its two-year anniversary, XSET continues to solidify itself as a leader in bridging the gap between the gaming and fashion worlds. XSET recently dropped its Gaming Dept. Limited Capsule collection as an homage to street fashion and a reimagining of what gaming culture means. The organization also closed a Series A funding round led by LightWork Worldwide llc, a global streetwear and lifestyle brand holding company, incubator, and fund. You can shop, watch and follow XSET talent and teams as its newly redesigned destination at https://xset.com/.
Founded in 2020 in Boston by gaming and pop culture veterans Greg Selkoe, Clinton Sparks, and Wil Eddins, XSET is the fastest-growing gaming organization and lifestyle brand in history. XSET fields some of the world’s top competitive esports teams in titles including Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends, eNASCAR, and more. Built on a foundation of diverse and inclusive gaming culture, XSET is building the preeminent brand for today's growing Gen Z audience of gamers. The organization continues to grow at a breakneck pace, partnering with high-profile brands such as SCUF Gaming, Roots Canada, Mavix, HyperX, Quality Control Music, Fanshark, and Wahlburgers, and is working with socially positive causes including Big Brothers Big Sisters of America. Since its launch, XSET has attracted top-tier, world-famous talent across music, sports, and entertainment to its shared vision, including Grammy-nominated hip-hop artists Swae Lee and Ozuna, NFL superstar Ezekiel Elliot of the Dallas Cowboys, BMX legend Nigel Sylvester, Rapper and GTA streamer Tee Grizzley, and 14-year-old female Olympic skateboarding phenom Minna Stess. Sitting at the intersection of gaming and culture, XSET’s robust merchandise offerings are some of the most sought-after in the industry, featuring high-profile collaborations and exclusive pieces fans can’t find anywhere else. XSET is defining what it means to be cultural leaders in the space for future generations to come. For more information visit XSET.com #reptheset