Xset x Mcdonalds "It's Not Not A Beat"

BRAND PARTNER OBJECTIVE:

It’s Not Not A Beat" was a three-episode content series merging gaming and music to celebrate the launch of the Chicken Big Mac. Featuring XSET Tee Grizzley alongside gamers and music artists, each episode highlighted the creation of 3 unique songs inspired by ASMR McDonald's sounds and iconic video games.

CAMPAIGN STRATEGY:

Integrate top tier talent across gaming and music: Khleo Thomas, Tee Grizzley, Niyah Badass and YoFierce (producer) to integrate McDonald’s products and branding throughout music studio with live usage of the McDonald’s app in a content series and social campaign including 3 episodes and 38 pieces of content.