the objective
Integrate Spotify into the epicenter of culture, at the intersection of music and college football, to gain brand awareness, grow app usage, and promote custom Spotify features.
CAMPAIGN STRATEGY:
XSET and Spotify joined forces to engage Gen Z during major college football rivalry games with special content and live streams called "Sticks and Sounds: The Rivals". This digital campaign aims to enhance the traditional rivalry celebrations with Spotify music and the new EA Sports College Football ‘25 video game.
The campaign consists of three live streams with gaming and music challenges featuring notable talent and athletes that are passionate about the colleges they previously attended and will now represent on stream.
RIVALS STREAMS
Each featuring two popular football talent engaging in lively discussions, music challenges utilizing Spotify features and playing the new EA college football game.
exclusive playlist access
Music moments and trivia games played on stream to highlight Spotify’s unique platform features such as Blend and Collaborative playlists, giving fans an inside look at the talent’s listening history.
talent integration
Inclusion of current and former pro football players representing the college they attended within live stream and supplemental content.
want to work with us?