XSET and Breakaway Music Festival Unite to Forge an Innovative Gaming and Music Experience
Boston, May 18, 2023 - Today XSET, the world's fastest-growing gaming lifestyle and media organization, announced its partnership with the nation’s largest touring music festival, Breakaway Music Festival. This partnership will allow the two cultural lifestyle companies to combine gaming and music through unique experiential activations that will be part of programming at the Breakaway festivals.
XSET, a Boston-headquartered organization, and Breakaway, are set to launch the inaugural gaming activation at the recently announced Breakaway Boston event, September 15th to September 16th. The festival will follow XSET’s day with the Red Sox in July, where the gaming lifestyle organization will create a gaming lounge in Fenway Park open to all game goers, further embedding XSET in Boston’s cultural scene. XSET continues to strive for unique partnerships in different lifestyle categories to further connect with gamers and the gaming community.
“Breakaway is an extraordinary leader in the festival space that has evolved into a lifestyle brand at the pinnacle of culture and music,” said Greg Selkoe, CEO and Co-founder of XSET. “We’re honored to partner with a company that shares similar values to XSET on our journey to becoming the go-to lifestyle and gaming brand for all."
Breakaway, which started in Columbus, Ohio, in 2016, has since expanded to a touring, multi-stage, two-day event. This year marks the most extensive multi-city tour for Breakaway in US cities, including Charlotte, NC (May 5 – 6 and September 29 – 30); Kansas City, MO (July 14 – 15); Grand Rapids, MI (August 18 – 19); Columbus, OH (August 25 – 26); Boston, MA (September 15 – 16); and San Francisco, CA (October 13 – 14). Breakaway’s vision is to power the voice of today’s generation through music, community, art and technology.
XSET and Breakaway’s partnership will allow the brands to produce co-branded apparel capsules, along with on and offline programming across the calendar year. Further, Breakaway Festival attendees will be given the opportunity to meet some of XSET’s exciting talent roster.
“Breakaway continues to strive toward innovation and growth, and with XSET’s onsite gaming activation, it will add a new dimension for our fans. This strategic partnership brings together two very like-minded brands in two adjacent and frequently overlapping spaces, it is a natural fit” said Adam Lynn, Co-founder and President of Breakaway Music Festival. “Our mission is to provide music lovers with a one-of-a-kind experience that allows them to connect through music and now gaming.”
“Breakaway is an extraordinary leader in the festival space that has evolved into a lifestyle brand at the pinnacle of culture and music,” said Greg Selkoe, CEO and Co-founder of XSET. “We’re honored to work with a company that shares similar values to XSET and to have the opportunity to partner up with them on our journey toward becoming the dominant gaming lifestyle brand."
Both organizations share a commitment to elevating lifestyle experiences for their constituents. To learn more about XSET, visit www.xset.com.