XSET, the world's fastest-growing gaming lifestyle org has partnered with Glytch, the future of entertainment destinations, for a variety of activations across multiple teams. Glytch will lean into XSET’s unique combination of music, sports, art, entertainment, and fashion to strengthen awareness and buzz for its plans to build 32 esports stadiums/entertainment destinations across the U.S. and Canada.
As an official partner of XSET, Glytch will proudly display its logo on all XSET esports team jerseys and on the XSET website, YouTube, and Twitter main channel banners and all XSET esports athletes' YouTube and Twitter channels. Glytch will become the presenting sponsor for an original content series with the XSET’s Apex Legends and Valorant teams. Eight episodes surrounding XSET’s teams will be produced and promoted across XSET’s YouTube, Instagram Reel, and Story, Twitter, and TikTok channels, which collectively reach nearly 1 million followers. Finally, Glytch will activate onsite at an XSET cultural/lifestyle event. The Glytch-XSET partnership is a one-year agreement with an option to extend.