BOSTON, MA (November 10, 2022) - Once again, XSET, the world’s fastest growing and most diverse gaming lifestyle organization is breaking new ground in global culture by being the first gaming organization ever to sign a robot. Coming off the heels of their innovative “Gaming Team” residency with Drai’s Nightclub in Las Vegas and the first virtual signing of superstar Tee Grizzley live in Grand Theft Auto, they have taken another step in redefining and broadening the impact of gaming lifestyle by signing Sophia the Robot. Sophia is the world’s most advanced AI driven humanoid and the first robot Innovation Ambassador for the United Nations Development Program. She has graced the cover of Elle magazine, spent time with Jimmy Fallon on the Tonight Show and had a hilarious heart to heart with Will Smith on YouTube among many other amazing accomplishments. To many, she is the face of the future of human and robot relations. David Hanson, creator of Sophia and Hanson Robotics said, “We are excited for Sophia to join the amazing and diverse XSET community. Sophia is excited to learn and grow, as she continues on the quest to help people and serve R&amp;D to bring sentience, life, and artificial general intelligence (AGI) to herself and the world. This chapter signifies another special step on this journey." Since its inception two years ago, XSET has been dedicated to spreading the message that gaming is an activity for everyone and that XSET is driving the gaming lifestyle revolution. XSET lives at the intersection of gaming, inclusion, entertainment, technology, music, fashion, sports, esports and content. Sophia The Robot, will join the XSET team of content creators alongside NFL great Ezekiel Elliot, reggaeton superstar and world-cup performer Ozuna, skateboard sensation Mina Stess, and home grown XSET streaming stars Avori (recently featured on Netflix’s hit show the Mole) and COD Warzone champ SuperEvan. Sophia has been learning how to game and will make her first appearance as a new member of XSET on November 19th and 20th at world famous street culture fusion event ComplexCon in Long Beach, CA where she will be at the XSET booth gaming, meeting fans and helping roll out a brand new XSET fashion collab. XSET’s CEO Greg Selkoe said, “We are thrilled to welcome Sophia to the XSET family, we are always on the lookout as an organization to do things that haven’t been done to push the envelope in gaming and beyond. We are about the future and Sophia is the future and not only can she game but she will be a multi-talented content creator for XSET.” One of the first things XSET and Sophia plan to undertake together next year is the creation of a streaming channel together. Sophia is an AI so it will be fascinating to watch her interact with fans and the larger gaming culture live and unscripted. See XSET Sophia live at XSET’s booth at ComplexCon in the Long Beach Convention Center, November 19th and 20th, Long Beach, CA. About XSET Founded in 2020 in Boston by gaming and pop culture veterans Greg Selkoe, Clinton Sparks and Wil Eddins, XSET is the fastest growing gaming organization and lifestyle brand in history. XSET fields some of the world’s top competitive esports teams in titles including Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends, eNASCAR and more. Built on a foundation of a diverse and inclusive gaming culture, XSET is building the preeminent brand for today's growing Gen Z audience of gamers. The organization continues to grow at a breakneck pace, partnering with high-profile brands such as SCUF Gaming, Roots Canada, Mavix, HyperX, Quality Control Music, Fanshark and Wahlburgers and is working with socially positive causes including Big Brothers Big Sisters of America. Since its launch, XSET has attracted top-tier, world famous talent across music, sports and entertainment to its shared vision, including Grammy-nominated hip-hop artists Swae Lee and Ozuna, NFL superstar Ezekiel Elliot of the Dallas Cowboys, BMX legend Nigel Sylvester, Rapper and GTA streamer Tee Grizzley, and 14-year-old female Olympic skateboarding phenom Minna Stess. Sitting at the intersection of gaming and culture, XSET’s robust merchandise offerings are some of the most sought-after in the industry, featuring high-profile collaborations and exclusive pieces fans can’t find anywhere else. XSET is defining what it means to be cultural leaders in the space for future generations to come. For more information visit XSET.com #reptheset
 
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XSET Gaming Org Signs World’s Most Advanced Humanoid Robot “Sophia”

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